Evaluation System for the Overseas Competitiveness of Chinese Automobile Products

Feifei Wang; Qing Zhao; Mengyu Shi

doi:10.54691/bvrwmz51

Authors

Feifei Wang
Qing Zhao
Mengyu Shi

DOI:

https://doi.org/10.54691/bvrwmz51

Keywords:

Automotive Overseas Product Capability Evaluation System; Intrinsic Quality; Appealing Quality.

Abstract

In the new stage of deep integration between global competition and localized operations, building a scientific, systematic, and operable "automotive overseas product capability evaluation system" is of key significance for promoting the sustainable international development of Chinese automobile enterprises with product value as the core. Based on the international competitive practices of Chinese automotive products, this study proposes a dual evaluation dimension of "intrinsic quality" and "appealing quality" to construct an automotive product evaluation system that meets the requirements of overseas markets.

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