Research on the "Check-in" Style Consumption Experience of Internet-famous Restaurants: -- Taking A Internet-famous Restaurant in Qixingyan, Zhaoqing as an Example

Haiming Chen; Jinyi Liu

doi:10.54691/0eyk5b09

Authors

Haiming Chen
Jinyi Liu

DOI:

https://doi.org/10.54691/0eyk5b09

Keywords:

Net Celebrity Catering; Check-in Style Consumption; Consumer Experience.

Abstract

This study investigates the "check-in" style consumption experience of consumers in internet-famous restaurants, using Restaurant A as a case study. It explores consumer experiences in the era of rapid "Internet+" development and provides operational strategies and recommendations for Restaurant A and other internet-famous restaurants. Through field surveys, online review collection, and questionnaire analysis, the study reveals that food preferences, social media influence, environmental experience, service quality, and price perception significantly impact consumer behavior. The findings indicate that enhancing service quality, creating distinctive ambiance, improving cost-effectiveness, and synergistically optimizing social media engagement with food preferences are crucial for the sustainable development of internet-famous restaurants.

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